The new Wortley Brothers e-commerce website has been built from the ground up and features a vast number of custom developed features, including a product configurator.
How it began
Wortley Brothers had used the same clunky e-commerce site for over ten years. Irrespective of the fact that they knew it needed updating, it worked for them, as long as a substantial Google Adwords budget was spent to help it rank and obtain click throughs.
The team at Wortley Brothers had responded to a Chameleon e-shot and were honest about their scepticism, having approached several web design agencies over a three year period, all of whom had failed to deliver.
Challenge accepted... we started by developing a stronger brand and innovative marketing angle, which commenced with changing the company name from KP Wooden Gates to the more appealing Wortley Brothers Wooden Gates.
What we've done...
Branding & logo creation
Web design & development
E-commerce
Custom Built CMS
Creative strategy & insight
Design and print
SEO
Content writing
Web hosting and management
Recognising the need for simplicity and a punchier appearance, we followed the re-brand with designing and developing the custom built e-commerce website and Content Management System.
Integral to this was the streamlining of the copywriting; the previous site employed heavy copy content throughout - a big "no no" with Google.
This impressive online sales tool is proving to be a great success for one of the UK's largest wooden gate manufacturers, seeing online sales figures exceed 150K per month.