Our solution

We worked very closely with the team at Allsports re-defining their business image.

Several key elements were required, in order to meet the clients requirements and create a stand-out brand that could be utilised across a range of different printing processes, often associated with packaging production.

The A star icon was designed to form a strong anchor for all sub brands and we explored a range of typography and colours to bring the entire brand together and offer the right image for their male and female customer base as well as different athlete types.