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Hair Drying Solutions of Doncaster had something to show off to the world of hair salons, but they were unsure how to go about it or what it might cost to break into this fast moving sector.

Their new product the Scirocco Smooth, an ingenious patented hair extraction dryer is (or was) unheard of when it comes to the normal methods of drying human hair but coupled with the innovative, ecological, cost saving characteristics this product was destine to be a success - if the marketing was done well. 

HDS had previously been working with another agency when they first came into contact with Chameleon. This is always a little disconcerting as it is equally as important to discover what has not worked and or why a client has decided to jump ship so soon in the project. The HDS team explained that they had not clicked with the agency, there was a breakdown in communications and the creativity that they were experiencing was not what they had visualised.

Not wishing to dwell on this unfortunate situation, Chameleon listened (as we like to do), advised and came up with a variety of options and ideas that we knew would work for such a client as HDS. Having worked with a number of new business start up’s over the past 22 years, we understand how limited the marketing budget can be, so we sharpened our pencils and got to work with designing the new brands for Hair Drying Solutions and Scirocco Smooth.

Next to come was the website  - but only after some extensive research into hair salons and salon products. From our research we were able to devise a website plan that would be affordable for HDS but also allow them to build on it phase by phase. 

We believe this is where our skills as website developers, rather than just website designers, really shines through. So many design agencies claim to develop websites, when really what they are using are online tools (such as Wordpress or Magento) rather than coding sites and CMS’s from scratch. Of course, it is a matter of horses for courses, but in our opinion nothing quite gives the flexibility and true ownership of a custom developed website system.

We discovered Chameleon Creative when our business was going through a transitional period. We needed to re brand, we had an idea of what we wanted but no idea how to implement it.

Craig and his team were true professionals, we knew right away that they were the people we wanted to work with! Chameleon Creative have developed a new brand for our business and product and have also created the perfect bespoke website for us.

The support we’ve received has been excellent, no question was too small when we got in touch and we felt really included in the whole process. 

We would certainly recommend Chameleon Creative and we look forward to working with them for the foreseeable.

Katie Margereson - Business Development Director


Latest Project: Branding and Website Design

A custom built website and content management system to kick start this new Doncaster based business - Hair Drying Solutions. The innovative product Scirocco Smooth is showcased to the salon world with sharp, fresh branding to match.

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