We’ve mentioned before in other case studies how rewarding customer recommendations are and the following one is no different.
Specialist professional training and management provider Skills2Share, based in Newark, Nottinghamshire came our way as a result of a client/supplier, no other than our company accountants, thanks guys!
At the time (2008) Skills2Share had already experienced design and marketing services from several marketing agencies in and around the Newark location, however as they explained to Chameleon “we just don't seem to be able to get it right”. Julie Bell, Skills2Share’s M.D. went onto to express how the previous agencies had struggled to understand their business and offer effective and affordable marketing tools to assist them in promoting their niche services.
Here was a challenge…often trying to conquer where others have failed can be daunting, however from experience it can often be down to taking the time to listen and understand precisely what the clients business offers - and to what type of customers, plus appreciating their competitors and analysing what they’re doing to target the same audience.
Obtaining the right marketing mix can depend on many factors and expecting just one single thing, e.g. a new website to do it all for you is a bit like expecting the sun to shine every day it Britain.
Our initial meeting with Skills2Share, at our Doncaster office brought to light many ideas, both from Chameleon as well as Julie and Nigel. Skills2Share was still a new-ish business at that time and Julie’s enthusiasm shone through with her willingness to experiment with new marketing ideas that could help them to Stand Out.
Chameleon soaked up the information and produced Skills2Share with a marketing strategy that would kick start a new campaign as well as work into the future.
Work began on refining their current brand and quickly transposed this into a new CMS website, having the ability to update their own website was a new feature for Skills2Share. Previously, every single update had to go back to the developers which they found to be slow and costly, so to have control over the website content, images, news etc… was exciting stuff.
Believe it or not, but the same website is still in use and live today - although Skills2Share do plan to update it later this year. In addition to this, Chameleon have continued to work closely with Julie producing company stationery, design and printing of brochures and folders - creating email marketing campaigns as well as exhibition displays and graphics.
And to prove that one recommendation can lead to another or more in this case, Skills2Share have been a true advocate for Chameleon and regularly make recommendations to other businesses.
We hope by reading this case study, you can appreciate the creative expertise and marketing versatility on offer by a Doncaster and Retford design, web and marketing agency like Chameleon Creative Communications.
So if your business would like to Stand Out from the competition, Ask Chameleon how we can help. We’ll explain for free, and in plain English. There’s no hard-sell. And best of all, the benefits can be impressive. To learn more, contact Chameleon.
Skills 2 Share had been planning to update their website for some time. We were disappointed with our previous website designers as they lacked creativity and customer focus.
A trusted business contact put us in touch with Craig Reep of Chameleon.
From the outset, Chameleon demonstrated excellent customer service, the all important creativity and helped us understand how to get the best from our website as an SME. It was also apparent that they could meet tight deadlines and build what we envisaged. The cost of the build was very reasonable and we are extremely happy with the end result, having updated the website since the initial build through Chameleon.
We are proud to be working with Chameleon and have an ongoing business relationship with them having recently purchased fantastic marketing materials which they designed and produced.
They are consistent with their excellent level of service and we regularly commend them to others.
"We have been working with Chameleon for over 10 years. For us it's important to work with a company that understands our need to be constantly innovating.
It's also important for us to be able to work with people that can handle the full package, our website, the branding, online event updates, magazine adverts, event brochu...
Chris Hoey - Managing Director
Chameleon have made every project during the past 8 years extremely enjoyable and always value for money. Most recently, the design and creation of our new responsive website.
It was a challenging project but Chameleon constantly kept us updated and took control from the initial design concepts, through to the content and photograph...
Neil Bowles - JBB Chair
"It was amazing how quickly Craig and his team at Chameleon were able to understand our corporate structure and philosophy here at SES Group and provide us with first class marketing advice.
Chameleon have created a brand design for us that truly reflects our identity and reputation for delivering innovative engineering solutions wit...
Dave Gascoigne - Group Commercial Director
"The essence of our business is trust, and in discovering Craig and his team, we feel we have found someone that we can trust. To mark our 140th year in business, we knew we required a modern, creative, technology advanced partner and Chameleon’s great enthusiasm and common sense has made it much easier than we ever imagined"...
Brian, David, Doreen & Sue Butterfield - Company Directors
"The ability to stand outside a company and see the potential, ideas and vision is a unique skill.
Combining experience and communication, marketing strategies are built with confidence and a professional attitude. Chameleon 'grasp it' and deliver from the very beginning".
Paul Munby - Director
"I just want to say a big big thank you and look forward to working with Craig and the Chameleon team for many years to come.
They’ve met every deadline, no matter how last minute our demands have been which shows fantastic commitment and customer service.
Chameleon... a forward thinking creative agency with fresh ideas...
Lee Edwards - Restaurant owner
"Chameleon have given us fresh new branding, stationery, product labels and packaging, signage and a superb e-commerce website.
Finding Chameleon was one of the best things I have done in a long time".
John Barclay - Managing Director