We’ve mentioned before in other case studies how rewarding customer recommendations are and the following one from Sheffield’s Country Fresh Foods (CFF) is no different.
Worksop based Laser Cladding Technology - the largest laser cladding provider in the UK were surprisingly limited when it came to their marketing activities. In many ways, this was a strength as the company was continually busy and growing with a full order book. However, they wanted to focus their marketing on new sectors so that they could confidently develop the business and invest in new technology.
This is where Chameleon came in. Laser Cladding is probably as niche as it gets. It isn't something that every business requires and its a very expensive process for those that do, for example the Oil and Gas industry.
Now is not the time to explain the process of Laser Cladding but used on the right tooling in the right environment, it can out last pretty much anything and therefore the investment speaks for itself. That said, the marketing dilemma is - how to get sales and technical information in front of the right target market using methods that will be appreciated and responded too.
It’s safe to say this particular client and marketing project was not going to be easy. Thankfully, the team at LCT are extremely knowledgable about the world of Laser Cladding and we like to think we are equal in our world of creativity and marketing, so both parties could benefit by working closely together.
As with all marketing plans, you have to start somewhere and develop a strategy that will work. This can be drawn down by years of experience using tried and tested marketing methods but one has to remember that every client is different and certain industries require extensive research - and Laser Cladding was this type of client.
Once Chameleon had got a handle on the marketing environment we set to work preparing a robust plan of attack for Laser Cladding Technology. This was going to consist of a new company website integrating our own content management system to enable to the team at LCT to keep the site fresh and up to date. In addition to this, search engine optimisation and good content was going to help the website rank organically, so that was also on the list. Sales and technical literature was designed and printed, specific to each sector and to top it off an email marketing campaign targeted to Senior Engineers.
We enjoy an on-going relationship with Laser Cladding to this day and in recent months have worked on a variety of exhibition displays and graphics to help them continue to promote themselves and Stand Out from the competition.
We hope by reading this case study, you can appreciate the creative expertise and marketing versatility on offer by a Doncaster and Retford design, web and marketing agency like Chameleon Creative Communications.
So if your business would like to Stand Out from the competition, Ask Chameleon how we can help. We’ll explain for free, and in plain English. There’s no hard-sell. And best of all, the benefits can be impressive. To learn more, contact Chameleon.
"We have been working with Chameleon for over 10 years. For us it's important to work with a company that understands our need to be constantly innovating.
It's also important for us to be able to work with people that can handle the full package, our website, the branding, online event updates, magazine adverts, event brochu...
Chris Hoey - Managing Director
Chameleon have made every project during the past 8 years extremely enjoyable and always value for money. Most recently, the design and creation of our new responsive website.
It was a challenging project but Chameleon constantly kept us updated and took control from the initial design concepts, through to the content and photograph...
Neil Bowles - JBB Chair
"It was amazing how quickly Craig and his team at Chameleon were able to understand our corporate structure and philosophy here at SES Group and provide us with first class marketing advice.
Chameleon have created a brand design for us that truly reflects our identity and reputation for delivering innovative engineering solutions wit...
Dave Gascoigne - Group Commercial Director
"The essence of our business is trust, and in discovering Craig and his team, we feel we have found someone that we can trust. To mark our 140th year in business, we knew we required a modern, creative, technology advanced partner and Chameleon’s great enthusiasm and common sense has made it much easier than we ever imagined"...
Brian, David, Doreen & Sue Butterfield - Company Directors
"The ability to stand outside a company and see the potential, ideas and vision is a unique skill.
Combining experience and communication, marketing strategies are built with confidence and a professional attitude. Chameleon 'grasp it' and deliver from the very beginning".
Paul Munby - Director
"I just want to say a big big thank you and look forward to working with Craig and the Chameleon team for many years to come.
They’ve met every deadline, no matter how last minute our demands have been which shows fantastic commitment and customer service.
Chameleon... a forward thinking creative agency with fresh ideas...
Lee Edwards - Restaurant owner
"Chameleon have given us fresh new branding, stationery, product labels and packaging, signage and a superb e-commerce website.
Finding Chameleon was one of the best things I have done in a long time".
John Barclay - Managing Director