Rotherham based Cornerstones Education have been one of Chameleon’s most rapid growing clients during the past 3 years and we like to think our creative and marketing skills have assisted this growth.
When we first met with Cornerstones, they had already engaged the services for a website from a Barnsley based web developer but they required marketing assistance to help them communicate with their target market, schools and education.
At the time, a high proportion of the Cornerstones team were ex. teachers so they obviously knew the education jargon but not necessarily how to deliver the right marketing message.
This was a new sector for Chameleon as we had not previously experienced marketing to schools and education and from some initial research and conversations with Cornerstones, it was evident that it was going to be slightly different from the typical B2B marketing that we and most of our clients require.
Work commenced after producing a marketing strategy and plan for Cornerstones and we identified 2 key areas for creative communication - personalised printed mailers and personalised email marketing both directing the recipient to a new micro-site.
Although both of these methods are used widely within business, very few go to the expense and additional effort to really personalise information when contacting prospective clients. The mailer design and email design were both approved and each campaign executed simultaneously for maximum effect.
Due to the success of these campaigns, Cornerstones asked Chameleon to turn our attention to a new company website as they had started to realise the site they had was weak in comparison to the sites we design and develop for other clients.
After several meetings of which many ideas were starting to be discussed we eventually drafted a new site plan for the proposed website. In comparison to the existing website, the new website was much more advanced containing custom built functions, such as: integrated maps, multi-function download section, video, flip style pdf’s, customisable advert banners - all of which were developed into Chameleon’s very own content management system.
Cornerstones Education continue to use the same website today, 3 years on, which demonstrates that investing in a professional, flexible, custom developed website can add value to most businesses allowing your marketing to grow as your business does.
We hope by reading this case study, you can appreciate the creative expertise and marketing versatility on offer by a Doncaster and Retford design, web and marketing agency like Chameleon Creative Communications.
So if your business would like to Stand Out from the competition, Ask Chameleon how we can help. We’ll explain for free, and in plain English. There’s no hard-sell. And best of all, the benefits can be impressive. To learn more, contact Chameleon.
As a new company, comprised solely of ex-teachers, the world of marketing was an entirely new challenge! From the start Chameleon (Craig) took the time to explain the fundamentals of marketing answering any questions we had. Working closely with us, Chameleon put together a highly contemporary campaign which was really relevant for our market yet was different enough to set us apart from our competitors.
Craig has worked closely with us over the last few months, the outcome of which has been to introduce a personalised micro-site and really professional top quality mailing campaign.
Throughout the process we have been really impressed with the service we have received, being able to pick up the phone and discuss things directly when you have a concern or query is brilliant for a start up company like Cornerstones. We’ve been so impressed with Chameleon that we have decided to ask them to develop our new website and resources hub and we look forward to an ongoing partnership as our company develops. Thanks Chameleon!
"We have been working with Chameleon for over 10 years. For us it's important to work with a company that understands our need to be constantly innovating.
It's also important for us to be able to work with people that can handle the full package, our website, the branding, online event updates, magazine adverts, event brochu...
Chris Hoey - Managing Director
Chameleon have made every project during the past 8 years extremely enjoyable and always value for money. Most recently, the design and creation of our new responsive website.
It was a challenging project but Chameleon constantly kept us updated and took control from the initial design concepts, through to the content and photograph...
Neil Bowles - JBB Chair
"It was amazing how quickly Craig and his team at Chameleon were able to understand our corporate structure and philosophy here at SES Group and provide us with first class marketing advice.
Chameleon have created a brand design for us that truly reflects our identity and reputation for delivering innovative engineering solutions wit...
Dave Gascoigne - Group Commercial Director
"The essence of our business is trust, and in discovering Craig and his team, we feel we have found someone that we can trust. To mark our 140th year in business, we knew we required a modern, creative, technology advanced partner and Chameleon’s great enthusiasm and common sense has made it much easier than we ever imagined"...
Brian, David, Doreen & Sue Butterfield - Company Directors
"The ability to stand outside a company and see the potential, ideas and vision is a unique skill.
Combining experience and communication, marketing strategies are built with confidence and a professional attitude. Chameleon 'grasp it' and deliver from the very beginning".
Paul Munby - Director
"I just want to say a big big thank you and look forward to working with Craig and the Chameleon team for many years to come.
They’ve met every deadline, no matter how last minute our demands have been which shows fantastic commitment and customer service.
Chameleon... a forward thinking creative agency with fresh ideas...
Lee Edwards - Restaurant owner
"Chameleon have given us fresh new branding, stationery, product labels and packaging, signage and a superb e-commerce website.
Finding Chameleon was one of the best things I have done in a long time".
John Barclay - Managing Director