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Chameleon Creative Marketing Blog

Here at Chameleon we never get tired of offering free marketing advice to local businesses who often call up when they are in the throws of researching marketing agencies, Doncaster, whilst they compile important facts for their new business plan.

This is just what happened to new local business PG Alloys who had been in contact with Chameleon back in 2016, when Perry (the owner) first made contact to obtain a quotation for a variety of design, printing and website requirements.

Perry, an already experienced professional in his field, explained that he did not wish to be known as a man in a van and recognised that in order to achieve this, he would require the services of a local, Doncaster marketing agency that could provide a full marketing service with the ability to tailor marketing packages for new businesses.

During the past 22 years, Chameleon have done just that and by doing so, have developed long standing business relationships with clients who have continued to use Chameleon’s marketing and design services for many years.

What we find is important is understanding the clients real needs and not just packaging up a solution that fits us more than the client. So this is what we did for Perry. The initial project commenced with a new logo design. 

We typically have 3 different levels of cost for branding design, from a basic level cost, generally for small businesses, liaising directly with the business owner - we find this reduces a great deal of time and allows us to focus on a more direct concept. The higher level cost is aimed at a corporate level, liaising with a board of Directors, all of whom have their own vision and therefore, each one has to be taken into account, consequently this becomes more expensive and time consuming.

We presented Perry with 3 initial logo designs and instantly he was impressed, selecting one particular logo design but requesting a colour pallet from one of the others. Once we had the logo approved, we moved onto designing a new business card, information leaflet and a simple, yet very affordable and effective responsive website.

In order to keep costs within budget, we refrained from building a custom content management system but integrated PG Alloy’s social media accounts, in particular Instagram, which allows Perry to upload before and after images of each wheel he refurbishes and instantly tags and displays the image onto the website.

In addition to this, Facebook is also linked up providing the most recent feeds to appear on the website as well as any testimonials that Perry receives.

I think (hope) you will agree, that the complete marketing package that we’ve created for Perry certainly separates him from a lot of his competition. He may well be a man in a van, driving around offering a mobile service - but his marketing is so much more. PG Alloys look professional both in print and online, and we are soon to be designing new van graphics for Perry when his new van arrives.

If you are looking to stand out, like PG Alloys, then why not get in touch with Chameleon. We are real people who take great pleasure working with clients, large or small to create the right image for your business ensuring we maximise your marketing budget.

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We discovered Chameleon Creative when our business was going through a transitional period. We needed to re brand, we had an idea of what we wanted but no idea how to implement it.

Craig and his team were true professionals, we knew right away that they were the people we wanted to work with! Chameleon Creative have developed a new brand ...

Katie Margereson - Business Development Director

"We have been working with Chameleon for over 10 years. For us it's important to work with a company that understands our need to be constantly innovating.

It's also important for us to be able to work with people that can handle the full package, our website, the branding, online event updates, magazine adverts, event brochu...

Chris Hoey - Managing Director

Chameleon have made every project during the past 8 years extremely enjoyable and always value for money. Most recently, the design and creation of our new responsive website. 

It was a challenging project but Chameleon constantly kept us updated and took control from the initial design concepts, through to the content and photograph...

Neil Bowles - JBB Chair

"It was amazing how quickly Craig and his team at Chameleon were able to understand our corporate structure and philosophy here at SES Group and provide us with first class marketing advice.

Chameleon have created a brand design for us that truly reflects our identity and reputation for delivering innovative engineering solutions wit...

Dave Gascoigne - Group Commercial Director

"The essence of our business is trust, and in discovering Craig and his team, we feel we have found someone that we can trust. To mark our 140th year in business, we knew we required a modern, creative, technology advanced partner and Chameleon’s great enthusiasm and common sense has made it much easier than we ever imagined"...

Brian, David, Doreen & Sue  Butterfield - Company Directors

"The ability to stand outside a company and see the potential, ideas and vision is a unique skill.

Combining experience and communication, marketing strategies are built with confidence and a professional attitude. Chameleon 'grasp it' and deliver from the very beginning".

Paul Munby - Director

"Chameleon have given us fresh new branding, stationery, product labels and packaging, signage and a superb e-commerce website. 

Finding Chameleon was one of the best things I have done in a long time".

John Barclay - Managing Director

"I just want to say a big big thank you and look forward to working with Craig and the Chameleon team for many years to come.

They’ve met every deadline, no matter how last minute our demands have been which shows fantastic commitment and customer service.

Chameleon... a forward thinking creative agency with fresh ideas...

Lee Edwards - Restaurant owner

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