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Based in Swinton and Kimberworth, Butterfields is one of the largest independent family funeral directors and memorial masons in South Yorkshire. Over five generations, the firm has earned a reputation for consistently impressive service, guidance, and support. 

Butterfields understood that a superb heritage, and a tradition of excellence, could go hand-in-hand with a modern marketing strategy. A marketing strategy that builds on the company’s values, and strengthens its relationships with the South Yorkshire community. 

Chameleon explained that Butterfields could have a marketing strategy that took nothing away from this distinguished firm – but rather, helped it communicate in a way that was even-more helpful, appropriate, and sensitive to the needs of greiving families.    

Our work included in-depth rebranding, delivering company stationery, designing advertisements, and designing and printing brochures. Chameleon developed a new website, too – optimising its SEO, and taking the photographs used throughout the site.

Marketing that makes the most of a proud heritage? That’s why Butterfields relies on Chameleon.  

"The essence of our business is trust, and in discovering Craig and his team, we feel we have found someone that we can trust. To mark our 140th year in business, we knew we required a modern, creative, technology advanced partner and Chameleon’s great enthusiasm and common sense has made it much easier than we ever imagined".

Brian, David, Doreen & Sue  Butterfield - Company Directors

 

Latest Project: Responsive Website & Photography

Research proved that an strong online presence was essential for Butterfields as more people use the internet to source funeral directors. A theme of nature and wilderness was created to offer a feeling of calm and sincerity for visitors to the Butterfields website along with a simple but detailed navigation to ensure every last detail is provided.

Website design Rotherham Responsive web design Rotherham Responsive website design Rotherham web design Rotherham web site design Rotherham

Other projects for Butterfields

Branding design

Branding design

The new Butterfields branding design marks 140 years of business which is a remarkable achievement.

Chameleon encouraged the Butterfield family to consider a modern branding design and after several concepts and various colour changes the new logo was agreed and has ensured this important milestone will not be forgotten.

Marketing folder design & print

Marketing folder design & print

This company folder provides Butterfields with multiple options for marketing. They can use it to promote their range of funeral and memorial services, when requested. It also serves well as an encasement for the important documentation required for each funeral.

Laser cut aluminium illuminated signage

Laser cut aluminium illuminated signage

When it comes to signage, this one is quite a beast. Measuring 3 meters by 1.5 meters - the LED illuminated sign has been laser cut to shape to mirror the Butterfields brand. Chameleon designed this wonderful piece of metalwork and contracted a specialist manufacturer to produce it for Butterfields.

Company stationery design and print

Company stationery design and print

Chameleon have designed and printed an entire range of full colour stationery for Butterfields comprising of letterheads, compliments slips, business cards and printed envelopes.

Photography

Photography

A range of photography has been produced by Chameleon for Butterfields to ensure their quality surroundings and services are not overlooked. The photo’s have been used on the new website, marketing literature and adverts. 

Advert design

Advert design

Chameleon have designed and produced a variety of advert designs for Butterfields advertising campaigns to ensure they communicate with the local community Swinton, Kimberworth and Rotherham.

 
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