A customer recommendation is possibly the most positive way of gaining new business and that is what happened when Mansfield based Forward Protective Coatings (FPC) contacted Chameleon in 2014.
FPC’s M.D. Peter Everington had been scrolling the internet in search for a Mansfield Web Design Agency that could develop a new affordable website for the business. After becoming disillusioned with it all, he turned to a fellow customer for help and advice and fortunately for Chameleon the recommendation from a long standing mutual client was favourable.
It was evident when meeting Peter that FPC’s internet presence was extremely weak. Their current website had been developed many years prior and online enquires were non-existent. With a business and domain name that included ‘protective coatings’ one would expect that to assist in a positive ranking but as we explained to Peter, there was zero search engine optimisation within their current website - the pages were simply jpegs and therefore Google could not read or extract content. In addition to this, basics such as ‘page titles’ were also missing so these things together pretty much defined why FPC did not experience business enquiries via the internet.
Now the usual question…“how much is a website going to cost me” asked Peter. We must get asked this several times a week and the default answer could be “how long is a piece of string” - but of course we don’t say it like that. The plan is to discuss each clients requirements to asses what their business requires and if willing, what their budget is.
Not every company values a website the same, some are willing to spend several thousands of pounds to ensure their B2B marketing is strong on a large scale - however, many small to medium sized business similar to FPC have a lesser budget but still require value and output from their investment.
We pride ourselves here at Chameleon to be realistic when it comes to appreciating and understanding each clients requirements so that we can tailor the perfect marketing package, whether it be; branding design, brochure design and print or a new company website every project carry’s the same level of importance.
Once we had gathered all of the information we required, we set to work on devising an affordable website plan for FPC that included most of Peter’s wish-list. The plan and budget was approved, designs were created and signed off and work commenced to develop the new CMS (content management system) website for FPC - did we mention we also titivated the FPC logo too, free of charge - just for good measure.
The final website is a success, it continues to put Fire Protective Coatings on the Mansfield map for its key services as well as North Nottinghamshire and FPC now receive over a thousand website visits per month and regular online enquires.
We hope by reading this case study, you can appreciate the creative expertise and marketing versatility on offer by a Doncaster and Retford design, web and marketing agency like Chameleon Creative Communications.
So if your business would like to Stand Out from the competition, Ask Chameleon how we can help. We’ll explain for free, and in plain English. There’s no hard-sell. And best of all, the benefits can be impressive. To learn more, contact Chameleon.
"We have been working with Chameleon for over 10 years. For us it's important to work with a company that understands our need to be constantly innovating.
It's also important for us to be able to work with people that can handle the full package, our website, the branding, online event updates, magazine adverts, event brochu...
Chris Hoey - Managing Director
Chameleon have made every project during the past 8 years extremely enjoyable and always value for money. Most recently, the design and creation of our new responsive website.
It was a challenging project but Chameleon constantly kept us updated and took control from the initial design concepts, through to the content and photograph...
Neil Bowles - JBB Chair
"It was amazing how quickly Craig and his team at Chameleon were able to understand our corporate structure and philosophy here at SES Group and provide us with first class marketing advice.
Chameleon have created a brand design for us that truly reflects our identity and reputation for delivering innovative engineering solutions wit...
Dave Gascoigne - Group Commercial Director
"The essence of our business is trust, and in discovering Craig and his team, we feel we have found someone that we can trust. To mark our 140th year in business, we knew we required a modern, creative, technology advanced partner and Chameleon’s great enthusiasm and common sense has made it much easier than we ever imagined"...
Brian, David, Doreen & Sue Butterfield - Company Directors
"The ability to stand outside a company and see the potential, ideas and vision is a unique skill.
Combining experience and communication, marketing strategies are built with confidence and a professional attitude. Chameleon 'grasp it' and deliver from the very beginning".
Paul Munby - Director
"I just want to say a big big thank you and look forward to working with Craig and the Chameleon team for many years to come.
They’ve met every deadline, no matter how last minute our demands have been which shows fantastic commitment and customer service.
Chameleon... a forward thinking creative agency with fresh ideas...
Lee Edwards - Restaurant owner
"Chameleon have given us fresh new branding, stationery, product labels and packaging, signage and a superb e-commerce website.
Finding Chameleon was one of the best things I have done in a long time".
John Barclay - Managing Director