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Most, if not all businesses need to be found via Google and this is no different for Chameleon. Getting your website ranked for your key phrases, location and sector is not as easy as it sounds. Thankfully for us, we work hard to get it right and this is demonstrated by the enquiry we received from Doncaster based Signet Industrial Supplies who did just that - found us online.

John Pogmore, Signet’s M.D. got in touch after searching for a Doncaster design agency to help him re-brand Signet and develop a range of marketing and promotional tools for their Doncaster and Barnsley divisions.

Signet were no stranger to having things designed and printed, they also had a website but the problem was, nothing gelled together - everything was disjointed, admitted John. They had somebody produce a template based website which was rather limited and everything else was created and produced by a local print supplier and John had decided the time was right to re-focus Signet’s marketing.

The initial meeting with Signet at their premises in Doncaster, enabled us to get to grips with the two different sides of the business - one being trade supply and the other being customer direct.

We discussed the possibilities in creating new brand designs that were harmonious with each other so that it could show strength in a group-style image when marketed together.

Signet liked our ideas, and on producing them with a detailed marketing plan and quotation, we were instructed to commence with the project. Work began on the new brand/logo designs and the momentum quickly gathered, moving into the design and print of new business stationery, including accounting documentation, letterheads, compliment slips and business cards.

Website holding pages were uploaded for both Signet brands to ensure there was no confusion whilst we worked on the design and development of the two new CMS websites. This was a cost effective method, combining both sites, as we basically developed the primary site and re-skinned a secondary version, saving Signet a great deal of money. In addition to this, email marketing campaigns were also produced, along with designing and printing promotional flyers and a new company brochure.

We hope by reading this case study, you can appreciate the creative expertise and marketing versatility on offer by a Doncaster and Retford design, web and marketing agency like Chameleon Creative Communications. 

So if your business would like to Stand Out from the competition, Ask Chameleon how we can help. We’ll explain for free, and in plain English. There’s no hard-sell. And best of all, the benefits can be impressive. To learn more, contact Chameleon.


We originally discovered Chameleon whilst we were researching local design agency websites and immediately connected with what they said and the work contained within their portfolio.

Signet Industrial had previously experienced problems with design/print suppliers and we didn’t want to repeat this especially with Signet Trade being a new venture and having such a lot of of work to do in order to get the new company up and running.

We met with Chameleon and they instantly appreciated our position and the amount of work involved. We made it clear to them that we required a creative supplier that could be proactive not reactive and supply a range of marketing services at competitive prices.

I must say that Chameleon have provided all of the above and more. We have a professional, eye catching identity which we are very proud of and all of our literature, stationery, website and email marketing all follow suit.

Well done Chameleon!

John Pogmore, MD, Signet

We discovered Chameleon Creative when our business was going through a transitional period. We needed to re brand, we had an idea of what we wanted but no idea how to implement it.

Craig and his team were true professionals, we knew right away that they were the people we wanted to work with! Chameleon Creative have developed a new brand ...

Katie Margereson - Business Development Director

"We have been working with Chameleon for over 10 years. For us it's important to work with a company that understands our need to be constantly innovating.

It's also important for us to be able to work with people that can handle the full package, our website, the branding, online event updates, magazine adverts, event brochu...

Chris Hoey - Managing Director

Chameleon have made every project during the past 8 years extremely enjoyable and always value for money. Most recently, the design and creation of our new responsive website. 

It was a challenging project but Chameleon constantly kept us updated and took control from the initial design concepts, through to the content and photograph...

Neil Bowles - JBB Chair

"It was amazing how quickly Craig and his team at Chameleon were able to understand our corporate structure and philosophy here at SES Group and provide us with first class marketing advice.

Chameleon have created a brand design for us that truly reflects our identity and reputation for delivering innovative engineering solutions wit...

Dave Gascoigne - Group Commercial Director

"The essence of our business is trust, and in discovering Craig and his team, we feel we have found someone that we can trust. To mark our 140th year in business, we knew we required a modern, creative, technology advanced partner and Chameleon’s great enthusiasm and common sense has made it much easier than we ever imagined"...

Brian, David, Doreen & Sue  Butterfield - Company Directors

"The ability to stand outside a company and see the potential, ideas and vision is a unique skill.

Combining experience and communication, marketing strategies are built with confidence and a professional attitude. Chameleon 'grasp it' and deliver from the very beginning".

Paul Munby - Director

"Chameleon have given us fresh new branding, stationery, product labels and packaging, signage and a superb e-commerce website. 

Finding Chameleon was one of the best things I have done in a long time".

John Barclay - Managing Director

"I just want to say a big big thank you and look forward to working with Craig and the Chameleon team for many years to come.

They’ve met every deadline, no matter how last minute our demands have been which shows fantastic commitment and customer service.

Chameleon... a forward thinking creative agency with fresh ideas...

Lee Edwards - Restaurant owner

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