Lincolnshire based OSB Events are clear front runners when it comes to hosting triathlon and sporting events in the UK. Creators of the well know Outlaw events and brand this is a company that knows how to get from the start to the finish in the quickest possible time.
Understanding a clients market sector is essential when the focus is on the end user in this case the athlete. Chameleon were clearly one step ahead as their MD, Craig is such a keen triathlete himself.
OSB Events had expressed a desire to revamp all of their sporting event brands as well as a complete re-design of their email marketing. With a database in excess of 65,000 when OSB announce a new event or promote one of their many partners products or services the potential rewards are sizeable so the creativity and delivery has to be strong.
Chameleon researched and designed a totally new branding strategy that would be anchored to the core OSB brand but with a slightly more radical feel. The series of logo’s have been developed with cross media usage in mind, such as clothing, print, digital, signage and vehicle graphics, ensuring maximum impact regardless of reproduction.
The new array of email marketing designs will ensure the potential athlete sits up and takes note and special attention has been applied to ensure desktop and mobile viewing is optimised to the max.